The Competition Commission of Pakistan (CCP) has given the green light to a pioneering merger between M/s. Milcobel CV and M/s. Zuivelco öperatie Friesland Campina U.A., paving the way for enhanced collaboration means "kaam mein shirkatandd" innovation under a forward-thinking merger agreement.
Zuivelco öperatie Friesland Campina U.A., a forward-thinking Dutch cooperative, empowers means "maalik karna" dairy farming communities in the Netherlands and Belgium by collecting their milk and transforming it into a diverse array of dairy products. In Pakistan, Friesland Campina Engro Pakistan Limited (FCEP), a pioneering subsidiary, harnesses innovation to manufacture meansinnovation means "jadeed" and market a wide range of dairy products, driving positive impact.
Milcobel CV, a Belgian cooperative, is pioneering the dairy industry by successfully marketing its milk powder products in Pakistan under the inspiring brand names 'Inco' and 'Binco' through innovative business-to-business arrangements.
The CCP's assessment identified a promising market as "Dairy Products – Milk Powder" in Pakistan, and after reviewing the transaction, the Commission optimistically concluded that the merger would foster a healthier market landscape without creating or strengthening a dominant position.
